Georgia Tech has established a comprehensive package to support Hispanic/Latino students through a permanent scholarship endowment. The Goizueta Foundation Scholars Fund at Georgia Tech was made possible by The Goizueta Foundation, established by Roberto C. Goizueta, the late CEO and chairman of the board of directors of The Coca-Cola Company. The scholarship is designed to increase the number of students of Hispanic/Latino origin who enroll at Georgia Tech to pursue their undergraduate degrees.